Digital Marketing Services
The digital world has evolved in a way that most complex ideas can be presented to the users in a simple and transparent manner. With an effective digital marketing strategy, even smaller companies without exorbitant marketing budgets are doing this activity to the right set of customers hence improving the efficacy and span of marketing programs.
We are a broad based integrated digital marketing firm with prowess across the spectrum of digital marketing services.
We intend to deliver creative, innovative, and comprehensive digital strategy that will help your organisation improve its online goals with utmost efficiency.
Search engine optimization (SEO) is a critical component of digital marketing today. Billions of people use search engines like Google, Bing, etc. every day and most of them never even go beyond the first page; an effective SEO solution aims to land you there.
At Acses we design unique strategies for both on page and off page to ensure that you come on the top search results of keywords for your domain.
- On-page SEO
- Off-page SEO
- Online reputation
- In dept review of the website
- Identify the right keywords
- Competitor analysis
- Implementation of strategy
- Regular monitoring
Content is used to build brand awareness and helps you to reach the right audience. Our expert editors and talented writers will help you create a holistic Content marketing strategy and will also assist you through the ideation and implementation phases. We have experience in handling content marketing across various industries like e-commerce, pharmaceuticals, real-estate and personal blogs – we have done it all. We do not just stop at giving you the content, we would also ensure that it is optimised.
- Blog posts
- Guest posts
- Social media posts
- Deciding a tone for the brand
- Creating content
- Optimizing the content
Search Engine Marketing comprehends the use of paid avenues to maximise the traffic to your site. SEM helps as a simple and cost-effective solution. If you feel your business needs that additional push apart from the organic traffic that is coming in, then SEM should be your choice. Our team at Acses will combine the SEO techniques as well as paid advertising to reach wider audience.
- Search Ads
- Search ad campaigns
- Display campaigns
- Video campaigns
- Shopping ads (google merchant centre)
- Re-marketing campaign
- Double click bid management
- Identify paid avenues that are right for you
- Identify the demographics
- Targeting according to the demographics
- Increasing visibility and traffic to the site
Social Media Marketing
Social media platforms such as Facebook, Instagram, Twitter, LinkedIn etc. have made it possible for brands to enter the lives of the users and see which ones you need to target. The users are smart and only engage on good, meaningful and relevant content. You as a brand must understand their behaviour and act accordingly.
It’s not just enough to post something good. You have to ensure that it is reaching the right audience who could potentially become your consumers.
- Paid Promotions: Facebook, Instagram, LinkedIn
- Social media management
- Video productions,
- Social media page management (FB, LinkedIn, Twitter, Instagram and YouTube channel)
- Identify the right social platform for you
- Design social campaigns
- Create relevant posts
- Target the right audience
- Monitor the progress
Marketing automation will give you the feasibility to handle all your marketing campaigns from a single place and track the progress. This tool is great for smaller firms where one person is handling all the platforms. You will have inbuilt reports that will help you strategize and perform better. The Automation tool will help your organization streamline processes and roll out effective campaigns.
Our marketing team will help you identify which marketing tools would best fit your business needs and also help you in setting it up.
- Constant contact
Email Marketing Services
Building a strong relationship with your audience can take you a long way. Having a constant connect with your user should be of utmost importance to your business. Our team will help you identify the right E-mail marketing channel that best suits your business. You would be able to send Newsletter/ Promotions/ communication in just one click. Using Email marketing not only could you be in constant touch with your existing user base you can also find new users.
- Sketch a strategy
- Target the right audience
- Design an appropriate emailer
- Track the email report
In today’s world individuals are more influential than the brand itself. These individuals are bloggers, vloggers and social media influencers who become advocates of the brand and talk about the product to their followers or subscribers.
Influencer marketing is the fastest-growing channel for customer acquisition. According to a Nielsen survey, 83% of consumers trust things recommended by people they know. Social influencer marketing was rated as the fastest growing channel for customer acquisition. And it is also a fact that your return on this avenue will be higher than your other conventional methods.
Our team will help you identify who the right influencers for your product are and help strategize the communication.
- Understand the product at hand
- Shortlist the influencers
- who can help
- Track the impact of this avenue
The roots of every brand are its values and vision they have for it. This vision needs to be communicated to the users in the right fashion.
Our creative team will effectively craft a corporate identity by bringing together different brand components like company’s name, logo, letterhead, stationary, social media presence, etc. We will ensure that your brand values will resonate in the work that we put across.
- Logo Design
- Business Card
- Flyer & Leaflet
- Understand the vision of your brand
- Design a logo
- Customise all the products